Author: Shashank Tiwari

Shashank Tiwari is a seasoned Marketing Consultant with over 10 years of experience in people management, marketing strategy, and business building. An engineering graduate with an MBA, he has played a key role in building multiple businesses from the ground up and has been a core team member at several successful startups.

What Is a Startup? Itโ€™s Types And Advantages

A startup is typically a newly established company in the beginning operational phases. Founded by one or more entrepreneurs, startups aim...
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Employee Assistance Program – Wellness at Work

An employee assistance program is a benefit employers provide to help employees with personal or work-related issues that could impact...
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Corporate Social Responsibility – Types,Benefits and Complete Guide

Corporate Social Responsibility is a crucial part of business, focusing on ethical practices, sustainability, and benefiting society and...
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20 Essential HR Policies and Procedures

Every business needs an HR department to draft policies and procedures. HR policies form a solid foundation for managing the company and...
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What is Memorandum of Association (MoA)? Format & Objective

A group of individuals joins forces with a common goal of creating a company, typically driven by the desire to generate profits, marking...
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Section 80JJAA of Income Tax Act – Deductions and Calculations (AY 2025-26)

Addressing the pervasive issue of unemployment is an important concern for any nation. In response to this challenge, a dedicated section...
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Post Office Monthly Income Scheme (POMIS) – Interest Rate 2026

The Post Office’s depository service provides diverse schemes, all backed by the sovereign guarantee, ensuring a government-backed...
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Pradhan Mantri Vaya Vandana Yojana (PMVVY) – Benefits & Guide

Pradhan Mantri Vaya Vandana Yojana (PMVVY) is a thoughtful insurance-cum-pension initiative that extends financial security to our esteemed...
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What is Dearness Allowance (DA)? – Meaning, Types, and Calculation

Dearness Allowance (DA) serves as a crucial cost-of-living adjustment provided by the government to public sector employees and pensioners....
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Performance Management – Meaning, Steps & Tips

In the past, performance management relied heavily on looking back and analysing past performance. However, with the evolution of...
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